HVAC starter

Foxtail Heating & Air is a heating and cooling company in Longmont, Colorado that doesn't exist. Every page is filled in, so the site works the moment it's installed. Every template opens with a comment that explains what it does, which makes it a good one to learn from. The services, towns and request form fit a plumber, an electrician or any other trade that serves an area just as well.

What's in it

• A site that follows the seasons: cool blue and AC offers in summer, warm orange and furnace offers in winter. The season changes on the dates set in the admin. Add ?season=cooling or ?season=heating to any address to preview one.
• Services and town pages: a page for each service and each town, with structured data that tells search engines what the company does and where.
• A ZIP code check: visitors type a ZIP and find out at once whether the company comes to them.
• Service requests: a public form, protected from bots. After sending it, the customer can add photos of the unit.
• Emergency alerts: a request marked as an emergency sends an email and, once set up, a phone notification through Pushover to the on-call technician.
• Reviews by town: each town page shows its own star rating, worked out ahead of time by a Data View.
• Maintenance plans, an FAQ, the team, site search and a printable service sticker with a QR code that books the next tune-up.

What you change first

• Business details. Business Info in the admin holds the name, phones, address, hours, license number and financing.
• Seasons. Each season has its headline, offer, photo, start date and color. Add a third if the climate needs one, or pick one to show all year.
• Services, towns, plans, reviews, team and FAQ. Each is its own collection in the admin. Replace the demo reviews with real ones before launch.
• Photos. The demo photos come from Pexels and are credited in CREDITS.md. Real technicians and vans earn more trust.

The emergency alert and the town ratings run from a scheduled job, so the server needs a cron entry; the README has the line. The site's /readme page gives a tour and a list of what to change before you go live.